How Great Writing Begins

I found this great article at BetterHumans that looks at how most non-fiction writing begins using a statistical analysis of modern online magazines such as the Atlantic, Fast Company, and the NYTimes Op-Ed. I think that it could help writing students see what strategies professional writers employ. 
How Great Writing Begins Article
https://betterhumans.coach.me/how-great-writing-begins-58e3bbf82137

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